A Bold Step Towards the Future With a New Brand
posted 15th October 2024
Athena Security Solutions is proud to announce the launch of its refreshed brand identity, marking a new era for the company as it continues to evolve and meet the demands of a global, discerning clientele. With two decades of providing elite, bespoke security services, Athena's new brand reflects its growth, innovation, and ambition to remain at the forefront of the security industry.
A Modern Visual Identity to Reflect Our Ambitions
Our new brand identity, encapsulated by the tagline "Global. Discreet. Intelligence.", positions us as the premier provider of high-end, discreet protection and intelligence services across the globe. While the refreshed logo no longer features the owl, the symbol remains a significant part of our brand. Representing wisdom, vigilance, and protection, the owl will continue to appear in our marketing materials. This modernised visual identity reflects our adaptability and the growing scale of our operations, as we continue to provide premium, bespoke security solutions.
Employee Ownership: A New Era of Empowerment
In addition to the brand refresh, Athena has successfully transitioned into an Employee Ownership Trust (EOT), giving our dedicated employees a majority stake in the business. This transformation has infused our team with renewed enthusiasm to continue delivering the premium services our clients expect.
Lee Horton, CEO of Athena Security Solutions, expressed his pride in the company's new structure:
"Implementing the Employee Ownership Scheme was the ideal way to express our gratitude to our dedicated staff. I firmly believe that taking care of our team enables them to take exceptional care of our clients. I am incredibly proud of their hard work and commitment."
Newly appointed Director Dave Owen added, "Since announcing the EOT to the team, the positive impact has been nothing short of transformative, with a renewed enthusiasm for business development and a genuine commitment from the entire team."
This ownership transition ensures that Athena will continue to operate with the same integrity and excellence that have earned the trust of major clients and high-net-worth individuals seeking bespoke, tailored security services.
Preparing for Martyn's Law: Leading the Way in Public Safety
As part of our expanded services, Athena Security Solutions is preparing businesses and venues to comply with the forthcoming Martyn's Law legislation. Named after a victim of the 2017 Manchester Arena bombing, this new UK law will require publicly accessible venues to enhance their security measures against potential terrorist threats.
While Martyn's Law is not yet mandatory, Athena is ahead of the curve, offering Hostile Surveillance (HSL) reports. These comprehensive assessments help businesses identify vulnerabilities and implement security solutions to ensure they are prepared when the legislation comes into effect. By acting now, venues can protect the public and avoid potential future liabilities.
Athena's team of highly trained professionals collaborates closely with venue operators, university campuses, medical facilities, business owners, and event organisers to offer customised recommendations suited to each location. Whether it's a large sports arena or a corporate office building, we guarantee that your venue is safe, compliant, and prepared for the future.
Bespoke Security Solutions for a Global Market
Athena's services go beyond standard security offerings. We specialise in bespoke, high-end protection tailored to the needs of both large corporations, like our longstanding global tech client and high-net-worth individuals requiring discreet VIP protection and surveillance. Our commitment to agility, flexibility, and discretion sets us apart from competitors who offer more standardised services.
From comprehensive surveillance operations to advanced intelligence services, Athena remains focused on delivering trustworthy and discreet solutions. Our innovative use of cutting-edge technology ensures our clients receive the highest level of protection, regardless of location or industry.
What's Next for Athena Security Solutions
As we look to the future, Athena remains dedicated to expanding our global reach, enhancing our service offerings, and continuing to set the standard in high-end security. With a new visual identity, empowered employees, and a forward-thinking approach, we are excited about what lies ahead.
Our new brand is not just a refresh—it reflects our commitment to evolving with our clients' needs and staying at the forefront of the security industry. Whether you require security advice, intelligence gathering, personal protection, risk assessments, surveillance solutions or more, Athena Security Solutions is your trusted partner in bespoke security.
